Stop manually checking if you're priced right.
You didn't start a DTC brand to spend your afternoons tab-hopping between competitor sites. PriceSentry tracks every competitor you assign against your Shopify catalog, matched by GTIN rather than a guess, and keeps your prices where you want them, automatically.
Register your interestGTIN-matched, not a fuzzy guess
Every product you track is matched to a competitor's listing by GTIN/barcode first, the same exact-match lookup a retailer's own systems use, not a keyword-similarity guess that quietly matches the wrong variant.
Set it, don't babysit it
"Always $2 below the lowest competitor, never below a 20% margin": write the rule once. Target it at exactly the products it should apply to using AND/OR conditions on brand, tag, or any custom attribute, not one rule per product. Prefer to review first? Every rule has a suggest-only mode with an approve/reject queue.
A margin floor that can't be overridden by accident
Set a margin floor once per rule and every computed price respects it. Auto-apply mode never pushes a price that would sell at a loss, full stop.
Know before your customer does
Get an instant in-app alert the moment a competitor's price moves meaningfully or a listing goes stale, instead of finding out from a lost sale. Prefer a digest? Set email frequency per alert type, from instant to monthly.
See your position at a glance
Every product page shows your rank against tracked competitors, the price gap in pounds and percent, and a live "smart price" (what your rules currently recommend), kept fresh whether or not you've applied it.
Frequently asked questions
Does PriceSentry work with my existing Shopify catalog?
Yes, products are added by GTIN, SKU, name, and price, either through the API, a CSV import, or manually. Each product carries your own store URL alongside the tracked competitors, so you can compare like for like at a glance.
Will repricing push changes back to Shopify automatically?
Yes, connect your store once and auto-apply rules push the new price straight to the live Shopify listing, with the margin floor enforced on every computation. Prefer to review first? Suggest-only mode with an approve/reject queue works exactly the same way.
What happens if a competitor goes out of stock or the page changes?
Every check is logged, success or failure, and three consecutive failures on the same competitor URL trigger an alert instead of silently going stale. In-stock/out-of-stock status is tracked alongside price.
Can I try it before committing?
Yes, start a free trial with no repricing risk. Set every rule to suggest-only until you trust what it recommends.